Amazon FNSKU Barcode: 5 powerful things every seller should know

Travis R.
Amazon seller & Software Founder
amazon fnsku label

Amazon FNSKU barcode is an essential tool for sellers using the Fulfillment by Amazon (FBA) service. FNSKU (Fulfillment Network Stock Keeping Unit) is a unique identifier that Amazon assigns to each product sold by FBA sellers, making it easier to manage and track inventory. This Amazon-specific barcode is not only vital for smooth operation within the FBA system but also ensures that products are correctly connected to the seller’s account.

Key Takeaways
– FNSKU barcodes are unique identifiers assigned by Amazon to each product sold by FBA sellers. They are crucial for accurate inventory management within Amazon’s fulfillment centers and ensure that products are correctly associated with the seller’s account.
– To generate FNSKU barcodes, sellers need an Amazon Standard Identification Number (ASIN) for their products and a Global Trade Item Number (GTIN) from GS1 (e.g., UPC, EAN, ISBN). Once the product is set to FBA, Amazon generates a unique FNSKU barcode for each item, which sellers need to print and attach to their products.
– Sellers should invest in high-quality thermal printers designed for barcode printing and use labels that adhere well to product packaging.

The FNSKU barcode acts as a product’s fingerprint within Amazon’s fulfillment centers, enabling accurate identification and sorting during the fulfillment process. This unique code differs from a Universal Product Code (UPC) or European Article Number (EAN), although Amazon may require those codes during product listing. Once an FNSKU is assigned, sellers need to print and attach it to each item before sending it to Amazon’s warehouses.

Understanding the importance of Amazon FNSKU barcode and its role in the FBA ecosystem is crucial for sellers who wish to streamline their inventory management and maintain a successful online business on the platform. Ensuring that products carry the correct FNSKU codes is a necessary step to prevent mix-ups and delays in the order fulfillment process, ultimately leading to a better customer experience.

1. Understanding Amazon FNSKU Barcodes

Fulfillment Network Stock Keeping Unit

Amazon FNSKU, which stands for Fulfillment Network Stock Keeping Unit, is a unique barcode used by Fulfillment by Amazon (FBA) sellers. It helps Amazon identify and track products and connect them to the seller’s account. This barcode is Amazon-specific, and all Amazon fulfillment centers use it to manage the inventory and fulfill orders efficiently.

Difference Between FNSKU and Other Barcodes

There are several types of barcodes, such as Universal Product Code (UPC) and European Article Number (EAN), which are used across different retail platforms. However, the FNSKU is unique to Amazon and specifically designed for FBA sellers. While UPC and EAN are global identifiers for products, FNSKU is only used within Amazon’s fulfillment network to track and manage inventory.

Another key distinction is that UPC and EAN barcodes are assigned by GS1, a global organization responsible for product identification standards, whereas FNSKU barcodes are allocated by Amazon when a product listing is created.

Importance of FNSKU for Amazon Sellers

FNSKU barcodes play a crucial role in maintaining efficient inventory management for Amazon FBA sellers. Some benefits of using FNSKU include:

  • Inventory Tracking: With FNSKU barcodes, Amazon can accurately track and manage each seller’s inventory within their fulfillment centers, reducing the chances of stock mix-ups or losses.
  • Product Differentiation: FNSKU barcodes help differentiate between sellers’ identical products, allowing Amazon to allocate sales and returns to the correct seller.
  • Quality Control: By identifying products with unique FNSKUs, Amazon can monitor and address any quality or performance issues related to a specific seller’s products.

In conclusion, understanding and utilizing Amazon FNSKU barcodes is essential for successful FBA sellers. These unique identifiers ensure precise inventory control within Amazon fulfillment centers and enable sellers to focus on other aspects of their business.

2. Obtaining and Generating Amazon FNSKU Barcodes

Requirements for FNSKU Barcodes

Fulfillment Network Stock Keeping Unit (FNSKU) is an Amazon-specific term, used to identify and track products in their fulfillment centers. These barcodes help Amazon connect products to sellers and are essential for selling on Amazon, especially for those using the Fulfillment by Amazon (FBA) service. To use FNSKU barcodes, sellers must have an Amazon Standard Identification Number (ASIN) for their products. ASINs are unique blocks of 10 letters and/or numbers assigned by Amazon to each product in their catalog.

To comply with Amazon’s barcode requirements, sellers must obtain a Global Trade Item Number (GTIN), such as a Universal Product Code (UPC), European Article Number (EAN), or International Standard Book Number (ISBN) from the GS1 organization. This ensures that the product information is standardized and easily accessible.

How to Generate Amazon FNSKU Barcodes for Your Products

To generate FNSKU barcodes for your products, follow these steps:

  1. Create a product listing on Amazon. Ensure that you have included the GTIN (UPC, EAN, ISBN, or JAN) for your product, as well as the required product information and details.
  2. Set your product to Fulfilled by Amazon (FBA) in the Amazon Seller Central. This will enable you to use FNSKUs for tracking your items in Amazon’s fulfillment centers.
  3. Once your product is set to FBA, Amazon will generate a unique FNSKU barcode for each product. You can find this barcode in your Manage FBA Inventory page in Seller Central.
  4. Print the FNSKU labels for your products. You can either print the labels yourself using an appropriate label printer or use a third-party labeling service.

When selling private-label or wholesale products, it’s critical to ensure that the FNSKU barcodes are correctly attached to each item. This will help Amazon accurately track and process your inventory in their fulfillment centers across North America and beyond.

By understanding the requirements for FNSKU barcodes and following the steps to generate them for your products, you can confidently manage your inventory and grow your Amazon FBA business.

3. Printing and Labeling Your Products with FNSKU Barcodes

Choosing the Right Printer and Labels

When labeling your products with FNSKU barcodes, it’s crucial to select the appropriate printer and labels for the job. FBA sellers should invest in a high-quality thermal printer specifically designed for barcode printing. Doing so ensures clear, scannable barcodes that meet Amazon’s stringent requirements. Additionally, choose labels that adhere well to your products’ packaging and can withstand various conditions throughout the fulfillment process.

Amazon’s Labeling Requirements

Amazon has specific labeling requirements for all products in its Fulfillment by Amazon (FBA) program. First and foremost, sellers must label each item in their inventory with an FNSKU barcode. These barcodes are unique to the Amazon marketplace and serve as a vital tool for connecting your products to your seller account.

An FNSKU barcode should not be confused with other types of barcodes such as UPC codes, EAN barcodes, or ISBNs. While these codes are essential for selling products globally, FNSKU barcodes are specific to Amazon. If your products already have UPC or EAN barcodes, you may still need to apply an FNSKU label.

Amazon also has strict rules regarding the placement and quality of FNSKU labels. Be sure to review and follow these guidelines to avoid potential issues with your inventory. For example, do not place FNSKU labels over existing barcodes, and ensure the printed barcode is of high quality and easily scannable. Failing to follow these rules may result in your products being deemed unfulfillable by Amazon.

Printing Multiple FNSKU Labels

When managing a diverse inventory of products, FBA sellers must ensure each item has the correct FNSKU label. To do so, you can create and print custom FNSKU labels in bulk, ensuring efficient labeling and fulfillment practices. Utilize software compatible with your thermal printer to generate FNSKU barcodes for your products. This way, you can print multiple labels simultaneously, streamlining your labeling process and reducing the risk of errors. Implementing a well-organized labeling system greatly benefits your brand and ultimately improves your position within Amazon’s marketplace.

By following these guidelines and adhering to Amazon’s requirements, you can effectively label your products with FNSKU barcodes and optimize your fulfillment process. Protecting your products’ integrity and aligning with Amazon’s standards will enhance your brand’s reputation and lead to greater success as an FBA seller.

4. Selling Strategies for Amazon FNSKU Barcodes

Leveraging Private Label and Wholesale Models

Private label sellers and wholesale sellers can benefit significantly from using Amazon FNSKU barcodes. These unique codes help to identify and track products within Amazon’s fulfillment centers, ensuring accurate inventory management and ease of shipping to customers. In the case of private label sellers, the FNSKU barcode allows their products to be distinguished from similar items offered by other merchants. This unique identifier helps to maintain brand consistency and credibility in the competitive e-commerce environment.

Wholesale sellers, on the other hand, can take advantage of FNSKU barcodes by simplifying the process of listing products on Amazon’s platform. With FNSKUs in place, inventory management becomes easier and the risk of listing errors or mismanaged stock is significantly reduced.

Retail Arbitrage as an Alternative

Though private label and wholesale models are popular strategies for e-commerce success, retail arbitrage can be another viable option for sellers looking to take advantage of Amazon’s fulfillment services. Retail arbitrage sellers can use FNSKU barcodes to ensure that their procured items are accurately identified and tracked within Amazon’s fulfillment centers. This not only streamlines the shipping process but also helps to minimize errors or confusion amongst similar listings from different sellers.

Shipping and Fulfillment Considerations

Sellers utilizing Amazon FNSKU barcodes should also be aware of shipping and fulfillment considerations that may arise. For those using Fulfillment By Amazon (FBA), it is essential to maintain accurate and up-to-date shipping label information, including carrier labels from major carriers such as FedEx and UPS.

Properly managing an FBA inventory requires careful planning and organization. Sellers should ensure that their FNSKU barcodes are correctly applied to products and compliant with Amazon’s requirements. This will help to avoid issues with fulfillment centers and ultimately improve overall customer satisfaction.

In conclusion, leveraging the benefits of Amazon FNSKU barcodes can lead to improved inventory management, increased brand consistency for private label sellers, and streamlined shipping processes for all e-commerce merchants utilizing Amazon’s platform. By incorporating these selling strategies, sellers can optimize their retail success in the competitive world of online retail.

5. Common Issues and Solutions with Amazon FNSKU Barcodes

Obtaining GTIN Exemptions

Manufacturers or sellers practicing retail arbitrage might face difficulties with obtaining a Global Trade Item Number (GTIN) for their products. In such cases, Amazon allows for GTIN exemptions, which exempts a product from requiring a UPC, EAN, or other recognized unique identifier. To apply for a GTIN exemption, sellers should follow Amazon’s guidelines and provide necessary documentation, such as proof of the product’s US Trademark Office registration or proof of purchase from the manufacturer.

Dealing with Duplicate FNSKU Issues

Occasionally, sellers might have duplicate FNSKU barcodes for their products. To resolve this issue, it’s essential to identify the cause of duplication, such as accidental listing under incorrect categories or mixing up Retail Arbitrage items with Private Label items. Once the cause is identified, sellers can merge the duplicate FNSKU listings or remove the incorrect listings and create new ones with unique FNSKU barcodes.

Understanding Amazon Barcode Requirements

Sellers must adhere to Amazon’s stringent barcode policies to ensure the effective tracking and fulfillment of their products. Key components of an Amazon FNSKU label include the FNSKU number or Registered Unit Barcode, the name of the product, and the condition of the product. It’s crucial to have each item labeled with a scannable barcode, either on the item itself or through an Amazon-approved Shipment ID label that accompanies the shipment.

During the shipment creation workflow, sellers should pay close attention to Amazon’s guidelines and ensure that their FNSKU labels are visible and free from any obstructions. Sellers can consult resources such as GS1 for barcode standards and for book-specific barcodes, staying compliant and avoiding complications in their inventory management and FBA product listings process.

Frequently Asked Questions

What are the requirements for Amazon FNSKU labels?

Amazon FNSKU labels must follow a specific format called Code 128. The label should be scannable, clearly legible and placed on your product’s packaging according to Amazon’s guidelines. Make sure that it doesn’t cover any essential information on the packaging and is easy to identify and scan during the fulfillment process.

Where can I find my FNSKU on Amazon?

Your FNSKU can be found within your Amazon Seller Central account. Navigate to the “Manage Inventory” tab, where you will see your product listings. You should find the FNSKU listed under the “Fulfillment Network SKU” column.

How can I obtain an FNSKU barcode?

Creating an FNSKU barcode is a straightforward process. You can obtain one by creating a new product listing in your Amazon Seller Central account. Once your product details are filled out, Amazon will generate an FNSKU specific to your product, which you can print as a barcode label.

What is the difference between FNSKU and ASIN?

FNSKU stands for Fulfillment Network Stock Keeping Unit, which is a unique identifier assigned to your product by Amazon. It is used to track and manage your inventory among its fulfillment centers. On the other hand, ASIN (Amazon Standard Identification Number) is a 10-character unique identifier that is globally recognized assigned to products for search and identification purposes within the Amazon marketplace.

Which printers are recommended for FNSKU labels?

You can use a wide range of thermal printers to print your FNSKU labels. Some common options include Zebra, DYMO, and Rollo printers. It is important to use a printer capable of printing clear, high-quality barcodes for your FNSKU labels to ensure they remain scannable throughout the fulfillment process.

What is the appropriate size for Amazon FNSKU labels?

The recommended size for Amazon FNSKU labels is 1″ x 2″ or 1″ x 3″ to ensure they can be easily scanned and read by Amazon’s fulfillment center equipment. Make sure the label fits comfortably on your product’s packaging without covering any important information or causing any readability issues.

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