Amazon 3PL: Key Strategies for Effective Integration and Growth

Travis R.
Amazon seller & Software Founder
warehouse1 1 1

Amazon’s third-party logistics (3PL) services have become increasingly popular among businesses seeking to streamline their warehousing, inventory management, and fulfillment operations. As the global 3PL market continues to grow, it’s essential for businesses to understand the benefits of using Amazon 3PL, how it compares to other fulfillment options, and how to choose the right provider to meet their unique needs.

Amazon 3PL providers help organizations of all sizes optimize their ecommerce fulfillment by offering a range of logistics services and solutions. By leveraging Amazon’s extensive fulfillment network and expertise, businesses can experience enhanced operational efficiency and cost savings. In addition, 3PL services may offer increased flexibility compared to Amazon’s Fulfillment by Amazon (FBA) program, as well as facilitate multi-channel order fulfillment.

Key Takeaways
– Amazon 3PL offers efficient warehousing, inventory management, and fulfillment services for businesses
-Utilizing Amazon 3PL can lead to operational efficiency and cost savings compared to other fulfillment options
-It’s crucial to choose the right Amazon 3PL provider to align with your business needs and goals if you are choosing a non-Amazon 3PL

What is Amazon 3PL

Amazon 3PL is a third-party logistics service provided by Amazon Multi-Channel Fulfillment (MCF) that aims to assist businesses of all sizes in managing their warehousing, inventory, and fulfillment needs. By utilizing a 3PL service like Amazon’s, you can streamline your retail processes and scale your e-commerce business more effectively.

When you choose Amazon 3PL as your logistics partner, you gain access to a comprehensive range of services designed to enhance your operations. Some of the key services provided by Amazon 3PL include:

  • Warehousing and storage: Enjoy the convenience of having your inventory stored in Amazon’s global network of fulfillment centers while still having complete control over your stock levels.
  • Inventory management: Track your inventory accurately and in real-time using Amazon’s advanced inventory management system.
  • Order fulfillment: Ensure fast and reliable delivery to your customers by leveraging Amazon’s vast shipping infrastructure and capabilities.
  • Return and exchange management: Handle returns and exchanges efficiently with Amazon’s streamlined return process.

Amazon 3PL is not limited to businesses selling on In fact, their Multi-Channel Fulfillment solution can process orders from other off-Amazon sales channels, such as your own website or other e-commerce platforms. This flexibility allows you to enjoy the benefits of an industry-leading logistics provider, even if you do not sell directly on Amazon.

By leveraging the expertise and resources of Amazon 3PL, you can optimize your supply chain operations and focus on growing your business rather than dealing with the complexities of fulfillment logistics. Experience a confident and knowledgeable partnership with Amazon 3PL and take your e-commerce venture to new heights.

Benefits of Amazon 3PL

Cost-Effective Fulfillment

By partnering with Amazon 3PL, you can take advantage of their robust infrastructure and discounted shipping rates, which can result in significant cost savings for your business. Their expertise in inventory management, packing, and shipping allows them to optimize these processes and pass the savings on to you. For your ecommerce business, this means lower overhead costs and the ability to offer competitive pricing to your customers.

Improved Customer Service

One of the critical factors in the success of any ecommerce store is the customer experience. With Amazon 3PL, you can rely on their vast resources and technology to improve your customers’ experience through efficient order fulfillment and delivery. By outsourcing your logistics to Amazon 3PL, you can ensure that your products are delivered quickly and accurately, leading to increased customer satisfaction and loyalty.

Focus on Business Growth

Outsourcing your logistics solutions to Amazon 3PL allows you to focus your time and resources on other aspects of your business, such as marketing, product development, and sales strategy. By entrusting the complex and time-consuming tasks of shipping and inventory management to Amazon 3PL, you can spend your valuable time planning and executing strategies for business growth instead of worrying about logistical challenges.


When your ecommerce business grows, your fulfillment needs will change as well. Amazon 3PL offers a highly scalable solution to support your changing needs. Their expansive warehouse spaces and advanced technology can handle fluctuations in sales, whether it’s increased demand during the holidays or sudden growth in your product line. Partnering with Amazon 3PL ensures that your logistics infrastructure can grow alongside your business, helping you maintain smooth operations during times of expansion.

Amazon 3PL vs FBA and Multi-Channel Fulfillment

Comparison of Services

When it comes to order fulfillment, Amazon offers a variety of services for ecommerce businesses. Two primary options are Fulfillment by Amazon (FBA) and Amazon Multi-Channel Fulfillment (MCF). With FBA, Amazon handles inventory, fulfillment, customer service, and returns for orders placed on In contrast, MCF provides fulfillment for non-Amazon sales channels, making it a third-party logistics (3PL) provider. Both services involve the use of fulfillment centers, where products are stored, packed, and shipped.

3PL provider typically manages multiple aspects of your supply chain, including inventory management, storage, fulfillment, shipping, and return logistics. While FBA is limited to the Amazon marketplace, MCF allows you to fulfill orders placed on various ecommerce platforms.

Amazon Multi-Channel Fulfillment Benefits

MCF has several advantages for ecommerce businesses looking to leverage Amazon’s extensive logistics network. Some benefits include:

  • Multi-channel integration: MCF enables you to fulfill orders from different sales channels, providing a centralized solution for managing inventory and shipping.
  • Cost savings: By utilizing Amazon’s fulfillment centers, you can save on storage and shipping costs.
  • Efficient kitting and bundling: MCF streamlines kitting services across different sales channels, making it easier to manage and sell bundles or kits.
  • Simple fee structure: MCF offers a relatively straightforward fee structure, helping you better understand your costs and profit margins.

Fulfillment by Amazon (FBA) Benefits

FBA is designed specifically for sellers on the Amazon marketplace and offers several advantages for those using the platform:

  • Prime eligibility: By using FBA, your products become Prime-eligible, giving you access to Amazon’s vast customer base and opening the door to higher sales potential.
  • Customer service and returns: FBA handles customer service and return logistics, taking the burden off your ecommerce business.
  • Buy Box advantage: FBA sellers have a higher likelihood of winning the coveted Buy Box, increasing visibility and potential sales for your products.
  • Inventory management: Amazon’s sophisticated system for inventory and warehouse management streamlines your operations, saving you time and resources.

In summary, the choice between FBA, MCF, and a traditional 3PL provider depends on your specific ecommerce business needs, sales channels, and goals. Be sure to research each option carefully, keeping in mind factors like fees, fulfillment network, integration capabilities, and overall logistics support.

Choosing the Right Amazon 3PL Provider

Experience in Ecommerce Logistics

When selecting a 3PL provider for your Amazon business, it’s essential to ensure they have substantial experience in ecommerce logistics. A 3PL partner with a deep understanding of the logistics industry, warehousing, and reverse logistics can help streamline your operations and reduce shipping costs. They should be familiar with managing and scaling fulfillment networks and possess a strong domain expertise in supply chain management for ecommerce stores.

Shipping and Carrier Integrations

A competent 3PL provider should offer a range of shipping options and have strong relationships with major carriers. This enables them to negotiate better shipping rates, which can be passed onto you, thereby lowering your shipping costs. They should also have integrations with popular ecommerce platforms like Shopify, making it easier for you to manage orders from multiple channels. Look for a 3PL partner that offers a wide range of shipping and carrier options to meet surges in demand and maintain efficient distribution.

amazon 3pl

Technological Capabilities

Technology plays a crucial role in modern logistics management. Your chosen 3PL provider should invest in cutting-edge technology that enables real-time tracking, inventory management, and data analysis. This will help you optimize your operations, make faster and more informed decisions, and scale effectively. Technological capabilities should also include seamless integrations with your existing systems, such as your ecommerce store and Amazon seller account.

Customer Support and Service Quality

Finally, don’t underestimate the importance of quality customer support. A reliable 3PL partner should provide excellent communication and be responsive to your needs. They must consistently deliver value through their services, ensuring your products are picked, packed, and shipped efficiently. Pay attention to the 3PL’s track record in service quality and customer satisfaction, as this will provide insight into their ability to support your business in the long term.

Remember, choosing the right 3PL provider for your Amazon business can make a significant difference when it comes to managing and scaling your ecommerce operations. Take your time to research and evaluate potential partners based on their experience, shipping capabilities, technological prowess, and commitment to customer satisfaction.

Pricing Models for Amazon 3PL Services

When considering Amazon third-party logistics (3PL) services for your business, it’s crucial to understand the various pricing models available. This section will help you navigate the different factors that can impact the overall cost of your 3PL partnership.

Per-Order Fees

Per-order fees cover the expenses associated with picking, packing, and shipping each individual order. Most 3PL providers base their fees on factors such as order volume, weight, and complexity. The more orders your business processes, the lower the per-order fees may become, thanks to economies of scale. Make sure to evaluate these fees carefully to determine if they align with your specific needs and shipping requirements.

Storage Fees

Storage fees are another significant aspect of Amazon 3PL pricing. These fees depend on the amount of space your products occupy in the warehouse. Generally, storage fees are charged on a monthly basis, calculated by the cubic foot or pallet size. It’s important to consider fluctuations in your inventory levels and the seasonality of your products. This will help you accurately estimate your storage costs and manage your budget.

Value-Added Services Pricing

Value-added services (VAS) provided by Amazon 3PL partners can include custom packaging, kitting, and returns management, among others. The pricing for these services is typically based on either a flat fee or a variable fee, depending on the complexity and volume of the tasks. Be sure to discuss VAS pricing with potential 3PL partners to determine which options make the most sense for your business.

When evaluating your options for an Amazon 3PL partner, it’s essential to consider elements like customer service, API compatibility, and freight options. By carefully researching and comparing the pricing models, you’ll be better equipped to find the right fit for your business.

Managing Inventory and Shipping in Amazon 3PL

Receiving and Processing Inventory

When partnering with a 3PL company, it is crucial to effectively manage your inventory. Your chosen 3PL provider should offer a seamless process for receiving and processing your products. Efficient inventory management helps streamline your supply chain operations, reduce storage costs, and ensure that your products are in the right location to meet customer demand.

Some of the key features to look for in a 3PL for receiving and processing inventory include:

  • Tracking and management of your shipments, allowing for better visibility across supply chains.
  • Efficient freight forwarding and customs clearance services, ensuring smooth international shipping.
  • Adequate warehouse space in strategic locations to store and manage your inventory.

Shipping Speeds and On-Time Delivery Rates

Shipping speeds play a significant role in maintaining customer satisfaction and building trust in your brand. When selecting a 3PL, prioritize the provider’s ability to offer expedited shipping and maintain high on-time delivery rates.

Your 3PL partner should have a robust global logistics network, which allows them to provide fast shipping speeds to customers in various regions. Moreover, their on-time delivery rate should be consistently high, demonstrating reliability and their commitment to delivering exceptional customer service.

Handling Returns and Reverse Logistics

Efficient handling of returns is critical for your business reputation, customer satisfaction, and profitability. Your 3PL provider should offer reverse logistics services to streamline the return and exchange process.

Key aspects to consider when evaluating a 3PL company’s handling of returns and reverse logistics include:

  • A comprehensive returns management system, covering authorization, processing, and restocking.
  • Visibility into the returns process, allowing you to monitor and optimize your return process.
  • Efficient customer service to handle any return-related inquiries, helping to maintain customer satisfaction.

By carefully considering these factors and partnering with a 3PL company that caters to your inventory management, shipping, and returns handling needs, you will optimize your supply chain operations and provide a better overall experience for your customers.

Frequently Asked Questions

What are the top 3PL providers for e-commerce businesses?

Some of the top 3PL providers for e-commerce businesses include Flexport, ShipBob, and DHL Supply Chain. These providers offer various services such as warehousing, order fulfillment, and shipping management, allowing you to focus on growing your business.

How do Amazon’s 3PL services compare to 1PL?

First-party logistics (1PL) refers to businesses managing their own logistics operations. In contrast, third-party logistics (3PL) involves outsourcing logistics operations to an external provider, such as Amazon’s 3PL services. Amazon’s 3PL services can provide cost-effective logistics support, access to a vast network of distribution centers, and seamless integration with Amazon’s sales platform compared to managing your logistics in-house.

Which 3PL companies work best with Amazon FBA?

Several 3PL companies work well with Amazon FBA, primarily due to their experience in dealing with Amazon’s specific requirements. Some of these 3PL companies include ShipBob, Rakuten Super Logistics, and Red Stag Fulfillment. These providers offer integration with Amazon FBA, making it easy for you to manage inventory and fulfill orders across sales channels.

Is Amazon MCF considered a 3PL service?

Yes, Amazon Multi-Channel Fulfillment (MCF) is considered a 3PL service. Through MCF, Amazon handles your inventory storage, order fulfillment, and shipping for orders placed on various sales channels, not just Amazon’s platform. This allows you to focus on other aspects of your business while Amazon takes care of the logistics.

What is the difference between a 3PL and a 4PL?

A third-party logistics (3PL) provider specializes in offering logistics services such as warehousing, order fulfillment, and transportation management. In contrast, a fourth-party logistics (4PL) provider serves as a single point of contact that coordinates and manages the entire supply chain, including selecting and managing multiple 3PL providers. While a 3PL provider directly offers logistics services, a 4PL provider takes a more strategic role in optimizing and overseeing your entire supply chain.

Are there any reliable 3PL providers in Los Angeles for Amazon sellers?

Yes, there are several reliable 3PL providers in Los Angeles that cater to Amazon sellers. Some of these providers include ShipBob, Fulfillment Works, and Suddath Global Logistics. These companies offer specialized services including inventory management, order fulfillment, and shipping support tailored to the needs of e-commerce businesses selling on Amazon.

Discover more from AccelerList

Subscribe now to keep reading and get access to the full archive.

Continue reading